Hi Im Gio resident and promoter of Nu:Passion at The Emporium and I'm sat here in the Emporium office with officially the youngest promotion team the Emporium has ever known in the form of Damion “Genix” Houchen and Jimmy “The Side Parting” Dean.
Hello Chaps...
Jimmy: Hello mate.
Damion: Hello Gio Gio Gio!
For anybody that doesn’t know about you both could you give us some background on how you both have come to end up promoting 2 of the biggest nights in the country at one of best clubs in the world?
Jimmy: I started work here as a Glass collector just over 10 years ago and sort of worked my way up to the Resident DJ and Events Co-ordinator. Now I work in an office with Scrouge! (Damo doesn’t like Christmas) and your good self.
(Gio Shakes head disappointingly at Damo)
Damion: Well to be honest i never set out to become a promoter. Iv been working with music production and DJing for ten years now and working in promotions for the past four years or so. Iv been lucky enough to work around some of the country’s best promoters and can now say i can stand on my own two feet and put on some big events. Its an honour to be at the helm of such a prestigious brand and i will do all i can to maintain it with the biggest names possible.
Passion Vs Storm parties are always legendary as are NYE productions @ The Emporium but what clubbers can expect to see and hear NYE?
Jimmy: Well, for quite a while now Storm has been in the main room on NYE, so myself and Damo decided to bring in the return of Passion to the main room with Storm in the Red Room.. and Judging by the Ticket sales it was the right decision, (although Damo thinks there all coming to see him!!! Weeeer )
Damion: Well we are on course to sell out this event. So for those who know what our club is like with all the arenas open they know they are in for a huge night. If you haven’t been before then expect the best atmosphere in the country, the best dance music along with some really friendly people! (+Jimmy Dean)
With the new look promotions team what does the future hold for Passion/Storm and the Emporium?
Jimmy: I’d like to think we’re not actually the ‘New Look’ promotions team, we have both been here doing the job for many years.
We’ve both been working really hard to be honest (well I have any way!).
(At this point a rolled up paper ball is fired at Jimmy)
we’ve have introduced many new features such as, £10 (or less) on all advance Storm tickets to help out with the recession, As well as the Storm 4 Cast Video which gives clubbers that haven’t been to the club an insight into what The Emporium is about.
Plus things like the Birthday guest lists, event text updates, Podcasts, etc etc. So mainly we aim to carry on inventing new features and making clubbing more fun and accsessable for clubbers! Or if your name is Genix – Pissing about eating sweets and drinking Green shit tea all day!!!
Damion: Sweets!! The only one munching is you mate! It actually means that i have to sit next to Jimmy in the office every day and listen to how much he thinks all the women fancy him....!!! ... ‘Pipe dreams’.
On a serious note....I think we are both very enthusiastic and are always thinking of new ways to get our point across to the clubbers. We put alot of effort into delivering the best linups we can.. and we have some truley huge events booked in for 2010...! Watch this space! All will be revealed NYE!
What makes The Emporium different to other Superclubs in the country?
Jimmy: Ahh that ones easy, The People. Clubbers know what they are going to get when they come here. The layout of the club is extremely important too, there are so many different rooms and areas to go and explore, its not your average run of the mill club with 4 walls and a DJ box. J
Damion: The fact that Storms promoter and resident DJ doubles up as Tin Tin..!
The number one thing is the atmosphere.... if you ask any clubber or DJ then they will tell you that it is special.
As DJ’s/Producers what plans and productions have you got coming up?
Jimmy: Lots and lots mate, Just had 2 EPs released, one on Deprivation and one on Toolbox, Been in the Studio a lot just recently – There’s a full list of whats coming out when, plus a free mix on www.jimmy-dean.co.uk …….. Gig wise I have many sets in the UK booked in for 2010 plus a return for storm and myself to Ibiza and gigs across Europe and Canada.
Damion: I have some gigs in Russia, Usa and across Europe in the pipeline along with a return to Ministry of Sound London and gigs across the uk. On the production front i have some follow up singles to my last ones on Armada and Spinnin on the way. Along with some cool remixes which have been sounding great in my DJ sets @ Passion! Check out www.djgenix.co.uk
Thank you Damo and Jimmy J we look forward to seeing and hearing you at the Emporium on NYE and in the future!
Damion: Thanks for reading the interview..! Although it may be a strange read! Haha! Keep supporting us in 2010... The Emporium is a truly unique and very special venue. Have a great Christmas and see you all for a massive NYE party!!!
Jimmy: Thanks for taking the time to read the interview guys. Whilst I have your attention I would like all clubbers to acknowledge the immense pressure that promoters in the UK have been under throughout the biggest recession in history. Whether it be a small local bar or a giant global festival the devotion, hard work and Passion to continue through the Storm is testament to their love for music. Love you all Jimmy Dean x
Thanks for your time guys and see you NYE!! COME ON PASSION/STORM!!
Get your tickets for Passion & Storm NYE @ The Emporium here:
http://www.facebook.com/l.php?u=https%3A%2F%2Fwww.theticketsellers.co.uk%2Fbuy_tickets%2Fevents%2F%3Fid%3D10008369&h=5b7cd6b4e701b1b7afcb98a7b60b2588
